With the goal of ensuring a fair, complete and accurate count during the 2020 census, the Kansas City Regional Complete Count Committee (RCCC) has developed a comprehensive communications plan that focuses on locating hard-to-count populations, how best to communicate with these populations and effective strategies to encourage participation in the count. The plan offers an overview of anticipated communications activities, examples of messages that resonate with hard-to-count populations and effective communications strategies to deliver information about the census. The plan is available to support local complete count committees in the Kansas City metro area.